— Module 8 —
Your Expert Authority Launch™
— Module 8 —
———————————————– PRE-LAUNCH (Any and everything Prior to 12:00am on the date of your Launch) ———————————————–
• Amazon is your friend !
• Amazon is the world’s largest search engine of BUYERS! — People use Google to search when they want information, people use Amazon for search when they want to PURCHASE
• Amazon has 200 Million+ Credit Cards On File
• Amazon will help promote you —- They will even run ad’s on Facebook and other websites for YOUR BOOK
• Amazon’s Sales Ranking works on a 24hr rolling clock from Midnight to Midnight PST (Pacific Standard Time)
• The Goal is to get your book as high as you possibly can in the BSR (Best Seller Ranking)
• Anyone can purchase your book once it is available on your Amazon page, however with the 24hr rolling clock in mind, your goal is to get everyone funneled in on the same day after midnight.
• KINDLE CATEGORIES <<< VERY IMPORTANT <<< Make sure you have your categories are chosen wisely AND calculated to ensure a successful launch. Remember you want a category that you can rank in, but also makes sense for your book. Reaching #1 in some obscure category is not the goal, even with higher competition pick something closest to YOUR BOOK as possible, this is why we’ve prepared the last 7 weeks. >>> Review Module 2 Insights if need be <<< if you need more names and #’s on your list now is your time to get them BEFORE LAUNCH — offer incentive and get them to sign up by following Step 5 of the Expert Authority Effect™ — ACTUATE — you need to get your prospects to take action
• Profile Setup — Make sure your profile is all set up and ready to go a week before launch, use the KINDLE PLACE HOLDER MANUSCRIPT file if need be and just remember to upload your finalized file 24 hrs before launch day
• Pricing – FOR LAUNCH DAY – you want to go with 35% Royalty option and set pricing across the board at 99cents. We do this to maximize the # of book sales in the first 24hrs. This DOES NOT mean we keep that pricing forever (let alone 2days) it is special pricing when launching only. When you finalize your book with the formatter, the goal is to have the file UNDER 3MB. If it is over 3MB (even by a little) Amazon will only allow you to sell at $1.99 (3MB < 10MB), if it is OVER 10MB the lowest pricing will be set at $2.99. (and at this point you should go to the 70% royalty option) The size of your file will vary and the biggest contributing factor will be any heavy assets in your kindle file such as images or video. Have all images compressed and optimized for creation BEFORE giving them to your formatter otherwise you will have to re-do this piece of the process and perhaps (but hopefully not) have to have the entire book reformated because the images could have changed so drastically both in file size and layout (cropping)
*Official Kindle pricing breakdown* >>> https://kdp.amazon.com/help?topicId=A301WJ6XCJ8KW0
• When marketing, you want to keep people focused and give them direction, choosing a time everyone can agree on and be promoted for the month before launch is the main reason we say 9am
• If your audience wants to purchase at 1am/2am/4am/5am/7am GREAT ! 🙂 ….let them know you appreciate the support and thank them. If it’s aftermidnight of launch day, and before midnight of the following day the sales will be counted to push your BSR up in the charts, again, you want 1time you can promote a month ahead of time that everyone can mark their calendars for, but if someone wants to by before the “Official Launch” time, just make sure its after midnight, and don’t advertise, “purchase whenever its good for you” still keep with the marketing strategy of 9am, but thank them individually if you get private messages, text, or emails asking otherwise.
• Why 7am? —- Most people are sleeping through the night, and racing off to do 100million things for the day 1st thing after they wake up, 7am is early enough you have a 12-116hr promotional window (IF NEEDED), where majority of people are awake, and have a chance to purchase either right before work, right when they get to work, on lunch, after work, before dinner, after dinner, etc. You will get sales nearly every hour, especially if your audience is in different time zones, but keep in mind your own personal life, what are YOUR daily habits, how often do you check your email? Facebook? Linkedin? Youtube? Amazon? Do Google searches? it will vary from person to person but remember ENCOURAGE EVERYONE TO PURCHASE LAUNCH DAY, the earlier the better, the faster the sales happen, the more you can focus back on serving your audience, once you get the highest rank you desire, YOU DID IT ! 🙂 appreciate and thank for all the other sales but once its done, you NEVER have to go back and do it again…so do it right. If you can do this by breakfast, or lunch, or mid afternoon, you can start celebrating at dinner, if it happens after dinner AWESOME!!! After party it is…Point is the sooner it happens the sooner you can celebrate, again 12:01am sales will count but most are sleeping, set some automation to start the promotion and get help from others in other time zones to help you promote early on. Mid day into early evening is GENERALLY when you will 1) have enough sales 2) amazon will be updated to reflect your ranking (again it varies but until you see it and take a screen shot KEEP PROMOTING AND DOING LIVE VIDEO MAKE IT FUN!!!
Email Template to Send to Family and Friends on Launch
Email Template to Promote Your First Book Launch!
Subject: I really need your help – my new book!
Subject: My new book – I really need your help!
Subject: I finally wrote a book! (but I need your help)
Subject: A dream fulfilled (My new book)
Subject: One of the happiest days of my life!
I have some exciting news to share with you!
I have officially published my [first] book on Amazon today!
The title of the book is [Book Title, Subtitle].
Over the next 24 hours, my goal is to become a bestselling author but I really need your help to make this happen.
I’ve priced the book at only $0.99 – and it’ll take you only 30 seconds to follow this link, buy the book and let me know when you picked it up!
Here’s that link:
[Paste Book Link Here]
[Optional: And the next time you see me, I’ll happily give you a $1.00 :)]
[Optional: Note that the book is being pre-released, it’ll be done in xx days and will be shipped to you as a Kindle book automatically!]
I’m really grateful for your support!
I am forever grateful of your support and would love for you to share this with any of your friends or family that you think would enjoy this as well.
Thank you so much!
—————————————— LAUNCH DAY !!! (Any and everything from 12:01am the date of your launch to 11:59pm) ——————————————–
• Once your achieve your desired ranking, welcome to the world of business and continued promotion 🙂
• Take Screen Shots at least once an hour of your amazon sales page — you can’t have too many screenshots of anything today, but unless you have a time machine, its insanely difficult to go back and time and get documented proof of everything and everyone.
>>> Snagit It <<< Get this Software
• People will congratulate you and perhaps even read your book the same day and leave comments on posts or in private messages, email, text, screenshot EVERYTHING — it will be used for marketing from here on out
• What about Privacy? — Unless someone says ” Don’t share this with anyone” which I’ve never seen happen, especially on a public page such as facebook or linkedin post, especially when they’re congratulating you or expressing something positive and more than likely just purchased your book, it shouldn’t be a problem, however, this is not legal advice and I am not a lawyer, nor do I play one on TV, however in my experience, even if a prospect or client goes complete ApeS**T from listening to a 3rd party competitior and they threaten to take you to court (hypothecial of course) <<< not really *Rolls Eyes* …I digress…..just say you won’t use the video testimonial they didn’t hesitate to give you or any public posts (makes sense right)…that are public domain, or anything related to them in any future marketing…AKA…just scrub your marketing materials (and brain) from anything they’ve done, and you have on them, when you have 6 dozen+ video testimonials and 100’s of written/published ones….it’s not a big deal
—————————————POST-LAUNCH (Any and everything from 12:01am the day after your launch date and beyond) —————————————
• Breathe 🙂 — if you’re reading this PRIOR to launch you’ll laugh — if you’re reading this after launch, put “Thanks for the reminder” in the FB Group 😉 You’re welcome, and congrats ! YOU DID IT
IMPORTANT >>>>> Don’t be a selfish prick, you didn’t do this alone, BE SURE TO THANK EVERYONE <<<<< IMPORTANT
• Now remember to thank everyone who supported your launch, I suggest doing a video, livecast, or better yet a series of videos/livecast to share your message and thank any and everyone watching you.
IMPORTANT >>>>> Don’t be a selfish prick, you didn’t do this alone, BE SURE TO THANK EVERYONE <<<<< IMPORTANT
• Change the price of Kindle to $9.99
• Disable the redirect on your website to the Amazon page and make sure it goes back to “Post-Launch” layout with your book and Amazon buy button that takes prospects DIRECTLY TO your amazon page to purchase.
• Update the header graphic to reflect “Best Selling Author” status you achieved
• Disable & Remove the countdown timer
• Adjust any graphics that may need to be re-aligned due to the countdown timer being no longer needed
Your Global Presence:
• Remove any and all Facebook, Linkedin, Twitter, Instagram, Instagram, Youtube, Google+, Snapchat, etc graphic banners to reflect your newly achieved “Best Selling Author” status
• What if they buy the day after or 2 days after? — Awesome ! —Let them know you appreciate it and thank them, perhaps offer an incentive to enter in a contest, as stated on the previous bullet point… you are now in the world of big business and continued promotion, the launch is over, the sales the next day do not count for best seller ranking, the sales the 2 days later, a week later DO NOT COUNT for Best Seller Ranking….but so what? your goal is to have a long term, thriving, profitable business, the launch is just one day, look at these people the next day, 2days later the following week as “Who is the next person i can serve and transform their life forever”
• Your launch will bring out new prospects, new friends, new clients, and also people who you will never work with, but they want to show their support, and they will do just that, again appreciate them, thank them, and find a way to sincerely encourage them, you don’t need someone as a client to help them, but remember while i don’t know what % will become prospects/friends/clients/supports the people 2 days, 3 days a week later, GENERALLY have a higher interest in your help, than when all the fanfare is going on. Love everyone, but realize while its a week later, they might just be the next live you can transform DO NOT SAY “launch is over you missed it” or “you were too late” honor them, and serve, Be congruent and let them know “The pricing was just for launch day” but encourage them by saying “you’re welcome to get a copy still and be entered into ___(drawing/contest/charity)” thanks for the consideration and support. You don’t need to lie to group A (prelaunch/launch day supporters) and you don’t have to ignore group B ( Anytime after launch albeit 1day / 1weekor beyond)
• Your launch is going to be great, it’s thrilling, its exhilarating, your heart will be going 150MPH, and your mind without a doubt will leave you 🙂 …but it will return in 2-7 days, and than you’ll be feeling “What just happened?” and it may be surreal still…this is a good thing, enjoy it document it, celebrate it, YOU deserve it
• This is the culmination of what you’ve focused on and worked so diligently for the last 8 weeks: Your Book is Launched, Your Expert Authority Funnel™ is setup, Your Signature Training is available for your audience to invest in, you’ve created your signature brand, you have your signature talk ready to give to your next audience, and you’ve been doing your signature publicity for the last month…can I let you in on a secret?
The publicity I trained you in is what you will continue to do from here on out 🙂 ….this isn’t the “End” but merely the beginning, while some of the emails were directed for the sole purpose of the launch. You also created the habit of sending out emails to your list on (at least) a weekly basis 🙂 Who’s stopping you from continuing on a “Weekly email” with case studies of your student’s and successes within your training, and the opportunity to check it out <<< no one
• Remember the FREE eBook we created, along with the Expert Authority Funnel™? …guess what you promote in all email communications from here on out…that URL and let the system do the rest
• Remember that video you did to announce the Book ? …Who’s stopping you from doing another a weekly or daily video sharing more great information related to your training that will add value to your audience that’s fun and engaging <<< no one ….and guess where you have them go to get more information ….that’s right…the URL to your signature funnel and let the system do the rest 🙂
“Seeking Math Guru”
How do you say this as a % (1/1000th?)
Answer 1 from Chris: “That first 2 is 2/10 of 1 percent”
This isn’t designed to “Come and Go” as you please, and if you want to show up one week and not the next, so be it.
You’re not allowed to at will just decide you’re going to “Take a break” and come back “at a later time” when its good for you
You were allowed … into this program, at this investment price, this class period
This isn’t give up, slow down, or stop, because “Something happened” life doesn’t work that way and we clearly illustrated neither do almost any other company.
Don’t allow these standards of “Acceptable” in your life, its devasting, not just professionally, but personally.
If its “Someone else” and “not you” the answer is its always you, if its someone else, fire them, and replace them (1 day)
They don’t determine your business, you do,
53 chances to get this right in 8 weeks even after the 30-day threshold and launch sequence initiated, you can still have 22 screw ups and get it right on the 23rd and still make it happen.
No Excuses – Its 150% on YOU
Don’t start unless your willing to commit, and finish
It’s not who you are underneath, but what you do that defines you ~ Rachel Dawe’s (Batman Begins)
VOICE OVER SCRIPT WORD COUNTER
HOW LONG WILL MY VOICE OVER SCRIPT GO FOR? (Turning Your Video/Audio Into a Published Work)
We’ve made a little app to help you out. Remember rates are determined by script WORD COUNT.
As a general guide; reading slow – 100, regular – 150, fast – 200.
- 300 words = 2 minutes
- 900 words = 5 mins
- 1,800 words = 10 mins
- 2,750 = 15 mins
- 3,500 = 20 mins
- 5,500 = 30 mins
- 7,500 = 45 mins
- 9,500 = 60 mins
GOAL = 20,000-25,000 Words = 120 mins
Book Launch Party (A Really Really Really fun, great idea, celebration, publicity, and profitable suggestion) — But is 150% optional and YOUR decision, you do not, I repeat, DO NOT need to do an in real life book launch with printed copies of your book to have a successful best seller launch.
With that being said…
…It is highly encouraged 🙂
Here is a link to a private map of great venues through ClubCorp (Parent company to the Skyline Club here in Detroit, where I hold my events) that you may consider partnering with as well all around the country.
If you own a place, have a place in mind, or have connections to a venue, anywhere will do, its all your personal preference.